About Me


Hi, my name is Yana Andreeva and probably from my family name you figure out that I am originally Russian. That is correct, the biggest part of my life I lived in Russia. However, I moved to Dubai in 2008 following dreams and seeking beautiful lifestyle. When I landed here I knew it was love from a first sight and it’s the place I want to live. I didn’t know English at that time so I attended language classes for one and a half year at American University in Dubai. Upon completion, I carried on to BBA program in Finance for another 4 years.

After receiving my degree, I realized that it is time moving on to adult life, meaning time to work. So I jumped to a position in a huge international company. Nevertheless, working there was totally different from what I envisioned. I was feeling I am waisting my life on something I didn’t like and industry I wasn’t motivated to learn about. So I quit my job but was totally confused and lost what to do next. It was big lesson for me that jobs are different and working in famous company doesn’t guarantee you happiness. Then in 2015, I accepted offer to work for a start up company as General Manager, and parallel as hobby I started to develop my own blog. This decision gave me perfect work and life balance that I wouldn’t exchange  for anything in the world.

I never thought of myself as a good writer plus English is not my mother tung language so please forgive me if I make some grammatical mistakes. The most important that I try to provide my readers interesting content about life in UAE and other places I travel. Many foreigners, tourists and expats find my blog helpful when they plan their trip, take a decision to move or just looking for some information about other countries. Also, I reveal many secrets about Emirates luxury life and highly developing Fashion Industry in Middle East. I find my hobby to be beneficial not only to other people but myself as well. My simple passion for lifestyle and fashion blogging grew so much that lots of companies started to invite me for their events, fashion shows and different  collaborations. As well as, thanks to my blog, I met so many amazing people and got lots of friends for a lifetime.

P.S. The name of my blog came from combination of my name with beautiful French word “allure”. Allure means the quality of being powerfully and mysteriously attractive or fascinating, which is actually main goal behind implementing  fashion and beauty secrets.

Sincerely  yours,

Yana Andreeva