About Me


Hi, my name is Yana Andreeva and probably from my family name you figure out that I am Russian. That is correct, the biggest part of my life I lived in Russia. However, I moved to Dubai in 2008 following dreams and seeking beautiful lifestyle. When I landed here I knew it was love at a first sight and it’s the place I want to live. I didn’t know English at that time so I attended language classes for one and a half year at American University in Dubai. Upon completion, I carried on to BBA program in Finance for another 4 years.

After receiving my degree, I realized that it is time moving on to adult life, meaning time to work. So I jumped to a position in a huge international company. Then in 2015, I accepted an offer to work for a start-up company as General Manager, and parallel as a hobby I started to develop my own blog. This decision gave me perfect work and life balance that I wouldn’t change for anything in the world.

I never thought of myself as a good writer plus English is not my mother tung language so please forgive me if I make some grammatical mistakes. The most important that I try to provide my readers with interesting content about life in UAE and other places I travel. Many foreigners, tourists, and expats find my blog helpful when they plan their trips, take a decision to move or just looking for some information about other countries. Also, I reveal many secrets about Emirates luxury life and highly developing Fashion Industry in The Middle East. I find my hobby to be beneficial not only to other people but myself as well. My simple passion for lifestyle and fashion blogging grew so much that lots of companies started to invite me to their events, fashion shows, and different collaborations. As well as, thanks to my blog, I met so many amazing people and got lots of friends for a lifetime.

P.S. The name of my blog came from a combination of my name with beautiful French word “allure”. Allure means the quality of being powerfully and mysteriously attractive or fascinating, which is actually the main goal behind implementing fashion and beauty secrets.

Sincerely  yours,

Yana Andreeva